Here's my personal list, with examples for each type of tool (a few of these are suites of tools though). I have used most of these, some daily. Most can be used anywhere in the world, but there are some specific to the Philippines. Did I miss anything important?
P.S. I asked this same question in Quora and the best answer shared this infographic from Chiefmartec:
- Search Engine Advertising - AdWords, Bing
- Display Advertising - Facebook, GDN, Linkedin
- Retargeting - Perfect Audience, Adroll
- Conversion Rate Optimization - Optimizely, Visual Website Optimizer
- Landing page builders - Unbounce, Leadpages, Kickoff Labs, Instapage
- SEO / Content / Inbound Marketing - Hubspot, Moz
- End-to-end Lead Gen Systems - Leadfunnel.ph (I might be a bit biased with this one, haha)
- Marketplaces - Alibaba, OLX (formerly Sulit), Ayosdito
- Good ol' business databases - BCI Asia, Hoovers Philippines
- Marketing automation - Marketo, Net-Results, Pardot
- Email marketing - Aweber, Mailchimp
- Exit Intent - Picreel, Bounce Exchange
- Social media management - Buffer, Hootsuite, Agorapulse
- Website chat / survey - Olark, Qualaroo
- Web analytics - Google Analytics, Kissmetrics
- CRM - Salesforce, SugarCRM, Streak, Pipedrive
- Sales acceleration - Close.io, Followup.cc, Clearside, Toutapp
- Increasing internet penetration (the Philippines is now at 30%-40% and rapidly growing)
- ASEAN integration (prospect base size will suddenly multiply - as well as competition)
- A low-cost alternative appears (eg, Picreel vs Bounce Exchange)
P.S. I asked this same question in Quora and the best answer shared this infographic from Chiefmartec: