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Web Technologies for Philippine Lead Generation, Nurturing and Sales

3/25/2015

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Here's my personal list, with examples for each type of tool (a few of these are suites of tools though). I have used most of these, some daily. Most can be used anywhere in the world, but there are some specific to the Philippines. Did I miss anything important?
  • Search Engine Advertising - AdWords, Bing
  • Display Advertising - Facebook, GDN, Linkedin
  • Retargeting - Perfect Audience, Adroll
  • Conversion Rate Optimization - Optimizely, Visual Website Optimizer
  • Landing page builders - Unbounce, Leadpages, Kickoff Labs, Instapage
  • SEO / Content / Inbound Marketing - Hubspot, Moz
  • End-to-end Lead Gen Systems - Leadfunnel.ph (I might be a bit biased with this one, haha)
  • Marketplaces - Alibaba, OLX (formerly Sulit), Ayosdito
  • Good ol' business databases - BCI Asia, Hoovers Philippines
  • Marketing automation - Marketo, Net-Results, Pardot
  • Email marketing - Aweber, Mailchimp
  • Exit Intent - Picreel, Bounce Exchange
  • Social media management - Buffer, Hootsuite, Agorapulse
  • Website chat / survey - Olark, Qualaroo
  • Web analytics - Google Analytics, Kissmetrics
  • CRM - Salesforce, SugarCRM, Streak, Pipedrive
  • Sales acceleration - Close.io, Followup.cc, Clearside, Toutapp
I have also included tools normally used in developed counties but not in the Philippines. Lack of adoption is probably due to the low prospect base size and lead volume. For instance, most heads of sales or marketing I know cannot justify something like Marketo, which would cost around PhP0.5M/year, with just hundreds of leads coming in their pipeline per month. There are several things in the horizon that will change the playing field:
  • Increasing internet penetration (the Philippines is now at 30%-40% and rapidly growing)
  • ASEAN integration (prospect base size will suddenly multiply - as well as competition)
  • A low-cost alternative appears (eg, Picreel vs Bounce Exchange)
Exciting times ahead!

P.S. I asked this same question in Quora and the best answer shared this infographic from Chiefmartec:

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    ​Hi, I'm Jason Dizon, an Account Executive at Leadfunnel.ph. Worker by day, student at night, I am an experienced news writer but a newbie blogger.  You can reach me via email at jasonluis.dizon@gmail.com 

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